Glam I Do: Beauty, Business & Branding
Introduction: From Passion to a Brand
Promo video for Glamido.co | Content Day Photoshoot
At Glam I Do, beauty and design come together to create unforgettable bridal experiences. What started as my passion for makeup artistry at the age of 15 evolved into a full-scale bridal beauty and design business—offering not just hair and makeup, but also soon-to-offer event styling, floral rentals, and personalized bridal packages.
Building Glam I Do was more than just launching a business; it was a full-fledged UI/UX case study in branding, digital design, entrepreneurship, and seamless user experience development. This journey inspired me to pursue a web design degree—transforming my love for beauty into a structured, user-centric digital presence.
1. Identifying the Problem: The Need for a Cohesive Digital Experience
Promo video for Glamido.co | Content Day Photoshoot
When I first launched Glam I Do, my biggest challenge was ensuring a smooth digital experience for my clients. The original WordPress website, while flexible, presented multiple pain points:
✔️ Plugin conflicts causing broken features
✔️ Complex scheduling & booking process
✔️ Third-party payment integrations increasing costs and effort
✔️ Inconsistent branding across platforms
A bridal beauty business needs a website that feels elegant, intuitive, and stress-free—just like the services it offers. I needed a platform that was easy to manage, visually cohesive, and user-friendly.
2. The UX Approach: Designing a Seamless Client Journey
Branding & UX Consideration
To create an effortless and engaging user experience, I structured Glam I Do’s digital presence around three key principles:
🎨 Consistent Branding & Visual Identity
Typography: Elegant serif fonts for headings, clean sans-serif for body text.
Color Palette: Soft pink, taupe, black, and cream for a luxurious yet modern feel.
Button & CTA Design: Rounded, inviting buttons for seamless navigation.
💻 Mobile-Optimized & User-Friendly Website
Platform Migration: Transitioned from WordPress to Square for an all-in-one solution.
Improved Scheduling & Booking: Integrated Square’s built-in calendar & payment system to eliminate third-party apps.
Simplified Navigation: Created clear service categories and pricing transparency.
🔄 Multi-Platform Content Strategy
Instagram-first Discovery: Optimized content for bridal inspiration and lead generation.
Social Media Integration: Ensured seamless booking from Instagram and website.
Branded Print & Digital Materials: Price lists, service policies, and email templates with consistent design.
3. Transitioning from WordPress to Square: A Game-Changer
Moving Glam I Do from WordPress to Square was one of the most strategic decisions in the brand’s digital transformation.
Key Steps in the Transition:
1️⃣ Backup & Content Review – Ensured all WordPress content, images, and client reviews were saved.
2️⃣ Rebuilding in Square – Used Square’s website builder to create a clean, functional layout.
3️⃣ Integrated Scheduling & Payment – Enabled direct bookings and secure transactions.
4️⃣ User Testing & Feedback – Collected responses from real clients to refine navigation & features.
The Result? A sleek, intuitive, and conversion-driven website that significantly reduced administrative work and improved client satisfaction.
4. Project Management & Entrepreneurship: Scaling the Brand
Building Glam I Do was not just about design and development—it required strong project management skills:
📌 Scope & Timeline Management – Broke down the launch into four structured phases: Ideation → Branding → Development → Launch.
📌 Task Organization – Used Asana & Google Calendar to track weekly milestones.
📌 Budget Management – Allocated funds for LLC registration, branding materials, website hosting, and marketing while prioritizing key expenses.
💡 Biggest Lesson: Flexibility is key! Plans often change, but adapting to new challenges is part of the journey.
5. Social Media & Digital Materials
📱 Instagram-First Strategy
@glam.i.do & @glam_by_olga
Since bridal beauty is a highly visual industry, social media—especially Instagram—became essential to Glam I Do’s marketing success.
✔️ Instagram (@glam.i.do & @glam_by_olga) serves as a portfolio, showcasing real bridal transformations, BTS content, and educational beauty tips.
✔️ Reels & Stories boost engagement, featuring time-lapse makeup looks, bridal prep guides, and client testimonials.
📊 Data-Driven Content Optimization
Content Scheduling: Used Instagram & Canva to plan posts and ensure aesthetic consistency.
Hashtag Strategy: Researched high-performing bridal hashtags to increase reach.
Social Media Impact
Follower growth: Increased audience reach since website revamp.
Higher engagement: More comments & shares on bridal prep content.
Booking Conversions: Direct DMs & website clicks leading to more inquiries.
6. The Impact: What I Learned & What’s Next
Since launching the new Glam I Do website and branding strategy, the business has seen incredible growth:
✔️ Increased bookings due to simplified scheduling & improved UX.
✔️ Stronger brand recognition with a cohesive digital & social media presence.
✔️ Better workflow efficiency with integrated payment & automation tools.
Future Goals:
✨ Expand floral rental services to offer luxury bridal experiences.
✨ Enhance website features with more interactive design elements.
✨ Continue applying UI/UX innovations to improve Glam I Do’s digital experience.
Final Thoughts: From Business to Inspiration
Glam I Do is more than just a business—it’s a personal case study in UX, branding, and entrepreneurship. The process of building and refining my brand inspired me to pursue a degree in web design, and I’m excited to keep pushing creative and digital boundaries.
💡 What started as a passion for beauty has turned into a platform that blends creativity with technology—helping brides feel their most beautiful, effortlessly.
🎀 Glam I Do is where beauty meets design, and I can't wait to see where it grows next.
💬 Let’s Connect!
Want to collaborate or chat about bridal beauty, web design, or UX?
Connect with me on Instagram @glam.i.do or visit glamido.co!