Seamless Ticketing: Designing a Concert App
Introduction
The Concert Ticket App, branded as RecList, was a semester-long project for DWDD 2510, designed to simplify the ticket-purchasing experience by addressing common pain points that concert-goers face. This mobile and responsive web platform enhances user engagement, simplifies the seat selection process, and ensures a seamless and enjoyable ticket-buying journey.
With an emphasis on user-friendly design, RecList provides features like advanced filtering, seat previews, and interactive elements to make concert planning more accessible and exciting. This case study outlines the research, design process, usability testing, and final outcomes of the project.
What Happened?
Identifying the Problem
Through extensive research and user testing, several key issues in the ticket-purchasing experience were identified:
Complex Seat Selection – Users struggled to find the best seat due to a lack of clear sorting and preview options.
Cart Abandonment – An unclear checkout process and uncertainty about ticket selection often led to users leaving without purchasing.
Lack of Post-Purchase Engagement – Users sometimes forgot event details or lost enthusiasm after the ticket purchase.
Project Goals:
The primary goal of RecList was to create an interactive and enjoyable ticket-buying experience that would:
Increase ticket sales.
Reduce cart abandonment.
Improve the purchasing experience.
Increase user engagement before and after the event.
Design & Development Approach
User Research & Persona Development
A user persona, Emma Richardson, was developed to represent the target audience—a young professional who enjoys concerts but faces challenges navigating the ticket-buying process.
User Flow & Wireframing
A structured user flow was designed, mapping out the journey from event browsing to checkout.
Initial low-fidelity wireframes were created to visualize key interactions and layout.
Usability Testing & Iterations
Three participants, all experienced in online ticket purchasing, were recruited for usability tests.
The study focused on seat selection, checkout process, and post-purchase engagement.
Key insights from testing led to iterative improvements:
Added an order summary section before checkout.
Moved call-to-action buttons for better visibility.
Introduced VR seat previews to enhance user confidence in ticket selection
High-Fidelity Prototyping & Final Enhancements
A modern, vibrant UI design was implemented, using creative elements like sound waves and animated interactions.
AI-powered recommendations and social engagement features were integrated.
The final prototype was built in Figma, incorporating micro-interactions for a realistic experience.
Conclusion
Creating a product from the initial idea all the way to user testing and prototyping was an exciting journey that allowed me to focus on engaging designs and concert ticket purchasing experience. The RecList Concert Ticket App successfully addressed common frustrations in ticket purchasing by implementing:
A user-friendly interface with seamless navigation.
Advanced filtering & seat preview options for informed decisions.
An engaging post-purchase experience with event reminders and artist spotlights.
Innovative features like VR seat previews to build excitement before the event.
Through user-centered design, usability testing, and iterative improvements, RecList transformed the way users interact with concert tickets, ensuring a more enjoyable and hassle-free experience.
